Cost effective, dynamic and flexible: DOOH is all about digital displays, which means, multiple ads can be rotated within the physical confines of a single space or banner. While DOOH is rapidly evolving and growing, here are the 6 key areas where DOOH is a much needed upgrade on OOH:ġ. When there is digitization, we also see several integrations, apps and SaaS solutions being offered, something that OOH is experiencing as it transforms itself to a smarter,data-driven version called DOOH.ĭOOH Vs OOH: Key Advantages of Digital Out-Of-Home (DOOH) Advertisingĭigital out-of-home (DOOH) advertising plugs many holes that makes traditional outdoor advertising obsolete by post-digitization standards, mainstreamed by online advertising platforms such as Google and Facebook. While out-of-home media is not new (in fact its one of the oldest traditional media worldwide), digitization of outdoor advertising is occuring at a rapid pace and the market is responding – between 20, global digital out-of-home industry is expected to grow Opens a new window from $3.6 Billion to $ 8.4 Billion. Digital display wifi hotspot kiosks in major cities like New York and Chicago.Road-side dynamic displays of car ads (often in locations having a showroom of the brand nearby).Food chain offers on ads played in or near a malls food court.A dynamic display of hotels advertisements played on screens in airport arrival halls.Here are some examples of DOOH advertising that you might have experienced in your day-to-day lives: What is Digital Out-of-Home (DOOH) Advertising?ĭigital Out-Of-Home (DOOH) advertising is defined as a marketing channel where promotional media is dynamically and digitally displayed in outdoor (out of home) public spaces. Top 6 Digital Out-Of-Home (DOOH) Trends in 2020.Key advantages of Programmatic DOOH Vs DOOH.What is Programmatic DOOH (pDOOh) Advertising?.DOOH Vs OOH: Key Advantages of Digital Out-Of-Home (DOOH) Advertising.What is Digital Out-Of-Home (DOOH) Advertising?. In this article, we will explain what DOOH advertising means for marketers, its components, measurement, advantages and examples.
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